JNCQuoi is ushering in a new era of social hedonism. A place with a whole new outlook on consumption and social interaction, building on the well-established Fashion Clinic brand.
This is one of our first brand identities and the culmination of a years work. It has been a privilege to work with Fashion Clinic on developing an identity that builds upon their rich heritage. The concept of the store is difficult to define accurately, it has a certain ‘je ne sais quoi’. It is this idea that inspired us to build the identity around the phrase that best describes the otherwise indescribable and uniquely fascinating. The name JNCQuoi lends itself to the store’s inherently seductive and intriguing concept.
By retaining the Fashion Clinic logo’s rectangular shape, we composed a visual language that features a more diverse colour scheme to communicate this sense of allure. It can be applied to any item, with adjustments in colour that allow the design to reflect the purpose and content of the products, and to capture the discerning imagination of the brand’s audience.