PSP is the leading production services company in Portugal. It is an energetic, hands-on, empathic company.
“Dream. We do.” – this is the new claim we created for PSP and it accurately reflects what we did visually. We treated the name as an ever-changing body that would adapt to the circumstances, creating a visual memory through the composition that has several possible expressions. We needed to incorporate the concepts of order, rationality, and methodology to reinforce the core values of the businessb ut what we truly wanted to convey with the company’s new visual identity is its ability to bring the dreams of others to life. And these come from the possibility of changing. This is the identity that unites the ability to create and the ability to dream.