The new idents of RTP 1 are signed by Alexandre Farto aka Vhils, in a co-production between RTP and Solid Dogma directed by João Pedro Moreira.
The idents may be viewed daily on RTP1 channel and present a view of the world through the eyes of an artist.
Through a technique that displays a dynamic lightning of images created by Vhils and pictures in overlapping motion, the idents are intended to capture the atmosphere and images that contextualize RTP.
The idea of continuity is permanent, responding to the new RTP slogan (“Continua”) and visual identity system.
A consistent and dynamic set of compositions creates memory and impact for their originality and visual allure.
This is the Portugal of places, people and the ambiance of daily life showed through a contemplative and poetic approach; clearly authorial but seeking to reframe the work within the channel’s themes.