“Imagens de Marca” is Portugal’s leading TV show on brands, advertising, and marketing. We were asked to create a new open title sequence for their 2016 series and came up with an approach that is somewhat different from what an open title sequence normally is. We decided to create a visual mood to prepare viewers for the rest of the programme based on footage gathered from around the world over the last four years. The plan is to create 12 different sequences in response to the motto: “O mundo que nos inspira” (The word that inspires us). This is the first of the 12.