The MAAT – Museum of Art, Architecture and Technology is a new cultural proposal for the city of Lisbon. A museum that combines these three fields, MAAT reflects the desire to present national and international exhibitions with contributions from contemporary artists, architects and thinkers.A space for debate, discovery, critical thinking and international dialogue.
Solid Dogma was responsible for the launch campaign and tried to create big impact and build awareness around the name, as a first step to popularity. Playing with the letters in the name, making them palpable, spreading the word. That was the goal. We did it trough videos, animations, outdoor, press and digital materials.